Who we are
What we do
How we do it


Customer-centered product and service innovation

Direct Perception offers the expertise and design research tools
to give you a direct view of the customers for your interactive
product or service. What should you build to meet their needs? 
How should you position your message? What don¬ít you need to offer?  

The outcome for your customers is a direct view of you. Your
product or service will be useful, clear, on-message and easy to
For example...

  • How do customers currently experience their touch-points with you?

  • How should your web site evolve to meet customer needs?

  • What information is critical for your web-based CRM system?

  • Will employees be able to use that PDA in place of their laptops?

  • How many customers will be unable to complete the transaction
    using your new interactive voice-response system?

  • Will users be able to register for and use your new security system?

  • What features will customers demand from your new web site?

Benefits to you include lower development costs, higher
retention/conversion rates, lower training costs, lower support
costs, more targeted messaging, higher customer and end-user

Our objective is to provide your customers with a seat at the
design table. There are three critical points where customer input
will determine the success of your new product or service:

-During conception, when features are being determined

-During design, when ease and clarity of use are being determined

-After deployment, when customer feedback can be used to
improve concept or design

We provide the expertise to ensure that you get it right the first
time by using a variety of techniques to suite your budget and
schedule. These techniques range from expert reviews to 
multi-city user research in a national network of test facilities.

We can also assess your current development processes and
recommend changes to instill a customer-centric methodology.

Take some time to educate yourself about the importance of
customer-centered design. Your competitors already get it...

Direct Perception methodology

Interaction Design Links

User Experience Research Links


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